Today, we´re stepping into A New Era, marked by the launch of our new visual identity

which both bows to our past and celebrates our future. Our 115 years of heritage inspires

us more than ever today, as we look ahead to another century of reshaping the

contemporary tailoring tradition.

‘‘The new visual identity, the logo, the campaigns – it’s about defining that new mood,

which is inspired by the heritage and a century’s worth of values and outward-looking attitude.

It's been such an exciting journey delving into the archives.’’ – Christoffer Lundman, Creative Director